Neverblue Vice President of Sales & Business Development Eric J. Gerritsen was the Keynote speaker at the ClickAsia Masterclass on PPC and Affiliate Marketing in New Delhi April 25th. The subjet of the Keynote was "Frontiers in Internet Marketing"

Topics covered in the Keynote included: 

• Trends in the Global Internet
• The India Opportunity
• Frontiers in digital marketing & affiliate marketing

India recently passed 100 million Internet user mark and has over 800 mobile phone users, making it one of the key global internet markets.

8 key trends in affiliate marketing were discussed, including:
 

1. The role of affiliate networks in the Internet advertising ecosystem
2. Industry consolidation
3. Globalization of revenues
4. Use of Social Media
5. Mobile
6. Regulatory Oversight
7. More emphasis on content and value add from affiliates
8. Advertiser awareness of affiliate marketing in India