Marketing & Communications Manager
Who we are…
Awarded
Business of the Year 2009 by the Victoria Chamber of Commerce and Employer of
the Year 2009 by VIATeC, Neverblue is a market leader in the fast-growing
online advertising world. We are a performance-based lead generation network
that specializes in online consumer/lead acquisition for proven advertisers on
a global basis. We deliver millions of profitable customers to clients from all
over the world, including members of the Fortune 1000™.
Neverblue
Media is a fast-paced company offering a dynamic workplace for talented, hard
working people who are driven to succeed. If you enjoy working in a
collaborative, results-driven environment, have a great attitude and want to be
part of our award winning team we would like to hear from you!
Position
Description
As the
Marketing and Communications Manager you will be responsible for managing,
implementing and reporting on all aspects of corporate communications,
marketing and public relations. You will have a strong working knowledge of
the online space and solid experience with B2B marketing and organizing trade
shows. You will have a successful leadership track record for exemplary
execution, creatively devising new strategies, spotting opportunities and
surmounting challenges. Your aptitude for vision, stakeholder service, implementation
and on-time delivery will take the Neverblue brand to the global stage.
You
will be accountable to track spending against budget, develop monthly
forecasts, and facilitate PO's. You are known for your ability to work
collaboratively with key stakeholders and business units, while delivering on
multiple priorities and deadlines.
Key
Accountabilities
Marketing
This
position will be responsible for developing, implementing, monitoring and
analyzing key metrics to evaluate the success of Marketing activities - and
based on those results, developing strategies for continuous effectiveness and
improvement.
- Research
and recommend new ways to promote the Neverblue brand
- Oversee
the development and maintenance of marketing communication materials
- Manage
all the logistics, press, marketing initiatives and communications
surrounding industry conferences & trade shows
- Provide
oversight and direction to an internal design team
- Promote
and brand all special events and coordinate all branding and marketing
collateral.
- Implement
SEO, SEM, and Social Media initiatives to drive organic results
- Support
and promote social media initiatives. Liaise with bloggers, newsletters
and industry publications for media buys. Track conversions and adhere to
fiscal responsibility
- Develop
innovative internet marketing campaigns to increase client acquisition
Communications/Public
Relations
This
position is responsible for connecting and engaging with local, industry and
international media, clients and the online marketing industry. You will be
responsible for effectively communicating the Neverblue brand, key products,
services and partnerships, while keeping up to date on industry trends.
- Pitch
story ideas, pitch sheets, and bylined articles to journalists
- Write
and edit powerful, persuasive and thought provoking content and manage the
press release process and copy for neverblue.com
- Assist
the Neverblue team with communications and marketing activities including
but not limited to proposals, presentations, newsletters, and sponsorship
packages.
- Manage
and maintain current media lists and contacts
Community
Relations
- Act
as main point of contact for local associations (GVCC, VIATeC, BCTIA) and donation
requests
- Maintain
strong working relationships with local businesses, non-profits, and
charitable organizations
- Develop
partnerships and build local brand awareness by being actively involved in
the local business and technology sector
- Attend
community events as the representative for Neverblue
- Identify
and manage the award application process for corporate awards
- Coordinate
corporate sponsorships at the industry and local level
Candidate Requirements
Education and Experience
- 5+
years experience in Marketing/Communications
- Post-secondary
education in commerce, marketing and/or communications
- Management
experience required
- Online
marketing and/or advertising experience required
- Experience
working in the fast paced technology industry an asset
Key Competencies
- Articulate,
personable and enjoy working in a team based environment
- Exceptional
sense of organization and attention to detail
- Ability
to plan work to meet deadlines and unexpected situations and/or requests
- Strong
initiative and ability to work independently
- Advanced
working knowledge of MS Office Suite, HTML and using the Internet as a
research tool
To apply, please email your cover letter and resume in Word or PDF
format referencing "Manager, Marketing & Communications" to careers@neverblue.com
Also, please include why you want to join the Neverblue team and provide
your salary expectations.
We would like to thank all applicants for your interest however, only candidates
selected for an interview will be contacted. Recruitment for
this position is ongoing.
