Online
Marketing Director
Who we are…
Awarded Business
of the Year 2009 by the Victoria Chamber of Commerce and Employer of the Year
2009 by VIATeC, Neverblue is a market leader in the fast-growing online
advertising world. We are a performance-based lead generation network that
specializes in online customer acquisition on a global basis. We deliver
millions of profitable customers to clients from all over the world, including
members of the Fortune 1000™.
Neverblue Media
is a fast-paced company offering a dynamic workplace for talented, hard working
people who are driven to succeed. If you enjoy working in a collaborative,
results-driven environment, have a great attitude and want to be part of our
award winning team we would like to hear from you!
Position Description
As the Online Marketing Director you will have two main areas of focus:
1)
Network Properties and
Portals – planning, creation, optimization
2)
Network Partner
Landing Pages – review, optimization, queue management
Leveraging
Neverblue's vantage as a leader in the performance (CPA) marketplace, you will
be creating lead generation websites and portals for the affiliate network and
optimizing creatives for the best advertisers and affiliates in the
marketplace. With the benefit of clear visibility into successful trends and
tactics combined with frontline relationships with top affiliates and
advertisers you will have a unique opportunity to create some of the most
successful performance campaigns in the world. You will be leveraging your
experience in the affiliate marketplace and your experience with internet
advertising across media types (search, display, social, email and mobile). Your
team will prioritize and create exclusive properties, white labels and unique
campaigns to optimize our partners ROI.
You will take
accountability for prioritizing how Neverblue invests in properties, and the
associated P&L. This will require suggestive selling to top clients
directly on the advertiser side, working with leading affiliates and will also
require running a small team (internal and outsourced).
Some international travel, plus working some weekends and evenings may be
required. This is a unique opportunity to join a dynamic, fast-paced company
where you can make a difference, and build your resume in advertising
technology and media. This position is permanent, full-time, and includes a
competitive base salary, bonus and a comprehensive benefits package. This
position reports directly to the VP BD and Sales.
Key Accountabilities
Market Research,
Prioritization and Creative Optimization of Online CPA Campaigns, Websites and
Portals
- Prioritize
investment in performance web properties.
- Plan, budget,
build, launch, test, measure, and optimize.
- Optimize
campaigns for Neverblue's growing affiliate base, short term ROI,
compliance/quality, long term advertiser client relations, and develop
unique scalable services which differentiate
- Regularly
report on efforts, results, and upcoming opportunities both locally and
internationally.
- Help
ensure Neverblue is creatively innovating and maximizing long term Gross
Profit
Team
- Maintain professional, positive and appropriate working
relationships with all team members which includes demonstrating respect,
enthusiasm and initiative.
- Expertly
outsource projects which can be more efficiently executed externally.
- Provide support, training
and coaching to other team members where appropriate.
- Consistently demonstrate teamwork, reliability and
professionalism in the workplace.
- Continued training and
development
Key
Competencies
- Proven
experience in optimizing internet marketing, particularly with optimizing
creatives
- Experience
prioritizing investment/budget opportunities
- Strong
understanding of the affiliate marketplace
- Experience
managing client relations
- Facility
with leading creative online marketing tools and technologies (Photoshop, php
etc.)
- Positive
thoughtful communication skills (written and verbal).
- Driven
to succeed, entrepreneurial - meet and beat team and individual targets
and goals
- Ability
to take direction well and follow through with project deadlines
- Exceptional
sense of organization and attention to detail
- Ability
to plan work to meet deadlines and unexpected situations and/or requests
Education and
Experience
- 5+
years of experience in creating websites and optimizing creatives as an
affiliate or in performance marketing
- Management
experience and/or a successful affiliate background
- Experience
working in a fast-paced, entrepreneurial environment driven by meeting and
beating targets
- Post-secondary
education in business, commerce or marketing (MBA a plus)
- Online
marketing or advertising experience
To apply, please email your cover letter and resume in Word or PDF format
referencing "Director, Online
Marketing" to careers@neverblue.com
Also, please
include why you want to join the Neverblue team and provide your salary expectations.
We would like to thank all applicants for your interest however, only
candidates selected for an interview will be contacted.
Recruitment
for this position is ongoing.
For
other career opportunities with Neverblue, visit: http://www.neverblue.com/careers.html
