Success Factors

What makes a successful CPA campaign outperform the competition?


After working with thousands of advertisers, we have identified some key success factors that can help make sure your company is ready to flourish in performance marketing. Even if your company does not meet all these criteria, please feel free to sign up, contact us, or give us a call.

 


 

Key characteristics shared by our strongest partners:

Experience

Your company has a monthly CPA marketing spend in excess of US$20,000

Your organization has established your target campaigns and you may or may not have already driven successful conversions via external traffic sources

You have a handful of successful campaign creatives and are already driving online conversions

You understand your internal conversion metrics, and you know how to monetize CPA traffic

Your company employs a dedicated tech and/or a web designer who can place a pixel, create server calls and optimize your conversion pathway on the fly

You have a clear understanding of your target consumer demographics and your organization has a strategy in place to exponentially grow your traffic's quality and volume


Stability

Your company has a strong credit history or is comfortable working with us on a prepayment basis (minimum $10,000 USD)

Your company is excited to expand horizons nationally and possibly internationally through a strategic Partnership, believing strongly in future growth potential


Campaign Success Factors

You have developed an appealing offer clearly targeted to a specific consumer demographic

Your company or campaigns foster a strong, recognizable brand

Your campaign has mass appeal and can accept leads nation-wide

Your campaign focuses on generating an "action", such as lead form completion, software install, registration, or sale

You have the flexibility to determine a competitive payout that will attract Affiliates who will invest in promoting your campaigns more aggressively and delivering high quality traffic to your offers


In a competitive marketplace, Affiliates have thousands of campaigns to choose from, and their focus is on increasing ROI. Neverblue helps you shape your campaigns to attract effective Affiliates and encourage them to invest in your success.
 

Neverblue provides an essential understanding allowing both new and experienced Partners to allow for future growth opportunities. Loyalty and Integrity are the foundation of the Neverblue family, leading the industry in our ability to guide Partners to success.


 

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